5 Popular Custom Products To Drive Your Branding
Giveaways are still effective marketing tactics for the simple reason that people love good freebies. But it means every other brand will be doing it, so your giveaways must stand out. Custom products are the way to go when using branded giveaways. Today's customers are looking for products that add value and make them feel unique. Luckily, today's technologies enable high customization possibilities, e.g., the customer's name on a branded T-shirt. You should also be more innovative in your giveaways. What are some of the most popular branded products today, and what makes them valuable?
1. Branded Apparel
Branded apparel will always be popular giveaways. Nothing screams branding more than a company logo on a T-shirt or cap. But you can make your branded apparel giveaways stand out by adding small details to them, e.g., custom embroidery on the pocket or a special print on the back. You can also print a client's name to make a unique and valuable item for the client.
2. Branded Tech Accessories
What makes branded tech valuable is that it can be used for a long time and is useful to most people. Almost everyone needs a USB stick or power bank to store important files, so branded tech is a good giveaway for anyone interested in your brand. Tech products provide high value because they are deployable both at home and in the workplace.
3. Branded Drinkware
Branded drinkware is a big hit among custom products as they allow you to add your brand to something that people use every day. If you're giving out tumblers or coffee mugs, make sure they are high quality and durable. It's not just about the branding on the product, but also about how it feels when held in hand. Your brand will be visible every time the user needs an energy boost.
4. Branded Reusable Tote Bags
Reusable tote bags are useful gifts as they can be used for various purposes, e.g., carrying groceries, books, beach items, and more. They are also a good way to introduce your brand to people. To add value, make sure your tote bags are made of good quality and durable materials to give your brand visibility for as long as possible.
5. Eco-Friendly Products
Eco-friendly products are a great giveaway as they allow you to show your customers that you care about the environment. There are plenty of eco-friendly products that you can use for giveaways, such as reusable water bottles, recycled fleece shawls, bamboo straws, and more. It makes your brand look modern and sensitive to issues that are close to your clients' hearts.
Would you like to add more impact to your brand promotion tactics? Talk to a marketing agency about using custom products for brand visibility.
For more information on custom products, contact a company like AD-MARK Promotional Products.