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Setting Your Business Apart

If a customer were to come across an advertisement for your business in a magazine, what would they think about your company? Although it might be easy to assume that your existing customers will spread the word about your exciting merchandise or upcoming specials, the fact of the matter is that your marketing tactics could play a huge role in your overall success or failure. My blog discusses the art of using marketing to your advantage, so that you can create buzz, keep customers happy, and help people to develop an interest in your business. You never know—this blog could help you to make your company stand out from the rest.

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4 Great Ways To Generate Real Estate Leads In 2020

24 February 2020
 Categories: , Blog

As a real estate agent, your ability to do your job is based on your ability to bring in leads. Without leads, you will not be able to sell any homes. Luckily, there are countless ways you can generate leads through various traditional and more creative lead generating methods.

Call Your Contacts

It can be easy to forget about all the contacts that you already have. Every workday call one to two of your contacts that you already have. Check-in and see if they have any real estate needs, or if they know anyone who does. Leave a message if they don't answer.

This will take a few minutes a day, and throughout the year, you can work your way through your contacts. Reaching out to your business contacts you have already built is a great way to keep those relationships going, so when they need help with real estate, they will turn towards you.

Create a Localized Website

Next, create a localized website that shows off your expertise in a certain area. This website should be filled with content about the area that is specific. Like the best five grocery stores to go to if you move into neighborhood A. Creating a localized website is a great way to show that you are an expert in your area.

Hire someone to create content for you, optimize it for the search engines, and share it on social media.

Register to Do Broker Price Opinions with Lenders

If an individual is behind on their mortgage payments, even before reporting the late payment to the credit reporting agencies, a lender may hire someone to do a broker price opinion, which allows them to see the value of the property if they eventually have to foreclose, short sale, or restructure a borrowers loan.

By signing up to do broker price opinions, you may find clients that are in a situation where they want or need to sell their home quickly.

Work with a Pet Shelter

One group of individuals who is more likely to consider buying a home over time are pet lovers. It can be difficult to rent a home when you have pets. Work with an animal shelter and put up the money to sponsor an adoption event. With this type of event, you pay the adoption pet fees for whoever shows up. This can be a great way to support a good event and generate new leads based on individuals who want a home and space for their pets.

Think about various target markets when generating leads in 2020. Create a hyper-localized website, register as a broker price opinions agent, and work with a pet shelter to reach new audiences and generate new leads. Don't forget to stay in touch with the contacts you already have. To learn more, try visiting websites for real estate agent marketing services to learn more.