The Perfect Customer Testimonials For Radio Advertising
Customer testimonials are a common way to build trust in your brand. When it comes to radio advertising, they can be particularly powerful: after all, you have a captive audience. However, there are ways that you can create a believable customer testimonial and ways you can fall short. Here are a few tips.
1. Keep It Short and Tell a Story
A radio ad needs to be short. However, you don't want it to just be a brief snippet; you want it to tell a story. At a minimum, a customer testimonial should include an explanation of the problem they had and how your business solved it.
2 Don't Over-Script It
You can record multiple takes of a radio ad and then cut it down to a believable, understandable, and entertaining testimonial. Over-scripting it could mean that you're able to record it faster, but it often means it will sound fake.
3. Include a Call to Action
Make sure there's a very clear directive at the end of your radio advertising. Remember that many people are also on their commute, so they may not be able to take an action now: you need to tell them when to do it. An effective call to action might direct a listener to call in immediately when they get home.
4. Find Genuinely Excited Customers
The more excited a customer is about your organization, the more likely they are to give a sincere and interesting review. Without this level of enthusiasm, your testimonials could fall flat and feel rehearsed. Focus on asking them questions rather than telling them answers, and you may come up with something very unique or insightful.
5. Pay Attention to the Time of Day
Radio advertising works differently from many other forms of advertising. It is most effective during the weekdays when most people are commuting; this is when people need to listen to music and ads in their car. If you're airing a customer testimonial, you want it to be when the most people are listening. Ideally, you also want to stick to the same time slot for some time, as you want your customers to have multiple exposures to your organization.
With the right customer testimonials, you can build brand recognition and trust quickly. Testimonials can alleviate the worry that some people may have when they're considering using your service; the radio ad tells them that they have nothing to worry about. For more information on finding radio sponsorships, contact your local marketing company.