Cable Television Advertising Can Reach New Customers For Your Business
The success of your business depends on advertising. You need to make the public aware that you exist and more importantly, you need to reach your target audience. You can choose from internet ads, radio spots, newspaper displays, and television commercials. You may want a mix of advertising methods to get the best results. However, advertising on TV, especially cable TV, can bring excellent returns since you can communicate visually and audibly at the same time. Here are some things to know about running a successful ad on cable TV.
Why Cable TV Is Often Better Than Broadcast TV
While broadcast TV might expose your ads to more viewers, the audience is often more general in nature. Think of all the people in your community that watch local news on broadcast TV each night. They cover a wide range of interests and they are in a broad geographic region around the viewing area. This makes your ad less targeted and your results may not be as good even though more viewers see your ad.
Cable television offers channels in niche areas so your ads are targeted specifically to the age or interests of the people you're trying to reach. Also, people who subscribe to cable television might have a higher disposable income and be more likely to spend money at your place of business.
How To Target A Cable TV Ad
Marketing is about going after your target market. Advertising to a general audience in hopes to trigger an interest in a niche product is often a waste of money. Unless your business is something everyone needs such as a bank with many branches in the area, it is a good idea to narrow down the audience so your ads are shown to people with a better chance of responding. This can be done by running an ad to viewers in your zip code if you only want to advertise to people close to your business.
It can also be done by advertising on channels and specific shows that your target audience watches. For instance, if your business sells exercise equipment, you may want to advertise on fitness and sports channels. The cable company can provide you with demographic stats on the shows they run so you can place your ads on shows that attract viewers of a certain age or income.
Another good thing about cable television advertising is that it helps you control your costs. Marketing can be expensive and you don't want to waste money advertising to people who probably aren't interested in what you sell. Since cable ads are generally less expensive since they target smaller, segmented audiences, your costs will be lower per ad and you'll be able to run your ad more frequently. Contact a service, like Television Ad Group, for more help.