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Setting Your Business Apart


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Setting Your Business Apart

If a customer were to come across an advertisement for your business in a magazine, what would they think about your company? Although it might be easy to assume that your existing customers will spread the word about your exciting merchandise or upcoming specials, the fact of the matter is that your marketing tactics could play a huge role in your overall success or failure. My blog discusses the art of using marketing to your advantage, so that you can create buzz, keep customers happy, and help people to develop an interest in your business. You never know—this blog could help you to make your company stand out from the rest.

Three Effective And Cost Efficient Tips For Entertaining Clients

When it comes to sealing the deal, keeping your clients happy is critical. This doesn't just mean negotiating the terms of the deal so that they are both suiting to your organization and the client, but it can also mean taking the extra step to entertain and accommodate clients. If you are looking for ways to incorporate the latter idea into your client relations, here are a few effective and cost-saving ways you can accomplish this.

Transform The Office

Don't forget to think outside the box. A small budget might might make you think that you are limited when it comes to entertaining ideas. However, you simply need to have an imagination and think outside the box. For example, say you have a potential client who is an avid yachter. Unfortunately, renting a yacht for an afternoon sail is too expensive.

Consider transforming a space into your office into a nautical paradise and invite the client over for lunch. Even though it might not be the real thing, your client will get a laugh and definitely appreciate your efforts.

Open Up Your Home

Particularly if your business is on the smaller side, don't be afraid to host an intimate gathering at your home. In many instances, when a client decides to forge a relationship with a company, it's partly about the business and what you can offer, but there is also a personal appeal.

People are far less likely to enter into an agreement with someone whom they don't like. By opening up your home, you get to connect with the client in a more personal and relaxing setting. Not to mention the fact that entertaining at home is far less expensive than dinning out.

Don't Overlook The Simple Things

When it comes to making an impression, many people think they have to go big or go home. While this isn't necessarily a bad thing, it's also not a requirement. Make sure you aren't overlooking the little things when it comes to appealing to your clients. For example, if you have a client who enjoys rock climbing, simply arranging a trip to a local rock climbing center is effective.

In terms of business, this provides an opportunity for you and the client to discuss the terms of the agreement. However, on the lighter side, the client will also appreciate the fact that you took the time to seek out their interest and engage in something they enjoy.

Remember, there is no right or wrong way to entertain your client. Take cues from your client to get an idea of their interest and be creative.