Need A Better Web Presence? Talk To A Marketing Company About These Helps
If you are trying to encourage online sales, appointment booking or ordering, you need to have a great website and marketing plan. There is a lot of information that needs to be considered when you are trying to target an online market.
If you don't know a lot about how the Internet works, or about how people will use a website and look at social media, let a professional web design and marketing company, like Scotti Design, get you the start you need to get the company moving. Use a company that doesn't just create a website for your brand, but that also does social media and email marketing. Here are a few key components that you need to talk with the marketing company about.
Easy Navigation
Most users are only on a webpage for 10-20 seconds. If your website is poorly designed and difficult to follow, they are going to leave even quicker. Look at and use some of the sites the creator has already designed in the past, and express that you want a website that is very user friendly. You want someone who is new to using the net to be able to use it, and you may want to consider having a mobile friendly version.
Correct Coloring and Images
You need to have high quality resolution photos on your website if you want people to take your products or services seriously. Ask the web design company if they take these images for you, or if you should hire a professional photographer to do the work. Having the right colors in your brand, and pictures that represent your brand are just as important as having a site that's user friendly.
When to Post and Email
The marketing professionals know what times of day are the best to send out an email to those that read your blog or check your site, and when to reach out to people on social media sites. They can manage all of your accounts to make sure you are gaining likes and visitors, and to ensure that you're getting traffic from your social media site to the website.
Ask for quotes on SEO marketing packages, along with your website design, to see if you should be letting the company handle all of the content that goes on your site, along with all of the design work. The sooner you have a presence on the web the better.