Advertising Your Bar Or Nightclub In A Beach Town
If you own a bar or nightclub in a beach town, you most likely hire different types of entertainment to keep a diverse crowd coming into your establishment to enjoy themselves. Since you are relying on travelers for part of your sales, you will need to do a fair amount of advertising on your own to tempt people to come to your building to see what you have to offer. Here are a few ways to market your bar or nightclub to gain new customers.
Use Aerial Advertising
Use aerial advertising from a professional business, like High Exposure Inc Aerial Advertising, to get your establishment on the map. In summer months, both regulars and travelers will be frequenting the beach to get way from hot temperatures. Having a plane fly up and down the coastline with a banner on the back announcing what entertainment and drink specials you are offering will help gain attention of those looking for some fun.
You could also hire an airplane that emits smoke oil from the tank within the plane to sky write a word or two in the air. This type of advertising will grab attention of all on the beach as they will watch to see what words are spelled. They would then be able to look up your bar or nightclub name online to see why you are writing its name in the air.
Wear Advertising With Pride
Have t-shirts made up with your bar or nightclub's name printed on them, and have several people walk up and down the beach while wearing them. Opt for a bright, fun color that will draw attention. After a while, people lying in the sand will notice the brightly colored shirts in the area. They will try harder to peek at the writing as a result. Hand out these t-shirts to regulars within your establishment to help promote your business.
Give Away Coupons and Prizes
To get people into your bar or nightclub, you need to have something worthwhile going on inside. Handing out drink coupons to people on the beach is a great way to grab customers. They may stop in for a discounted drink or snack and stay if the conditions inside are pleasing. Have a few of your workers stand at the exit points from the beach to hand out coupons to people as they leave for the day. This will keep the coupon fresh in their mind while they are thinking about what type of plans they want to make for their night.
Holding a special event where there is a large prize is another way to get people to come inside to try to win. Have some fun entertainment available to coincide with your event so customers will be inclined to stay while waiting to see if they have won.